In a fun bit of marketing for their urban farming and sustainability campaign, a grass roots association in California has decided to run their corporate identity for Mayor of Los Angeles. Farmscape, the LLC behind localblu.com, launched its corporate citizen campaign with a simple slogan:
“Because corporations are people. Farmscape is running for mayor.”
And this from the accompanying blog announcement:
Based on the precedent set by the ruling in Citizens United V. Federal Election Commission, Farmscape is now more than just a legal entity etched across the dusty pages of the Article of Incorporation for Farmscape LLC. The court ruled in the case that corporate entities have the same rights to political speech as biological humans, because they are primarily a grouping of humans and should not be discriminated against as such. The wording of the majority opinion is so emphatic, there can be no doubt that the court wants corporations to be treated just like individual persons in the political process. We knew then that Farmscape must run for office. But we’re not just any company. We’re an urban farming company on an important mission for social and environmental good. That is why, in the shadow of the ancient, neglected citrus groves and paved-over vegetable patches of homesteads past, where our forefathers once picked lemons to make fresh lemonade, where delectable fruit and heirloom vegetables once hung from vine and branch, we’ve decided to announce our candidacy for Mayor of Los Angeles.
Will we someday look back at this spoof campaign and wonder if it should have been a real warning about the future or will we stuff the corporate genie back inside bottle before it’s too late? See more on Farmscape’s new “campaign” website, Farmscape for Mayor.